Intro

Ecommerce Strategy Digital Transformation | Software Engineer & Web Developer | Systems Admin | Software Architect

"Working with passion and perseverance is at the core of who I am. I thrive when I’m able to work in projects that resonate with me, as it allows me to work with purpose and commitment. This natural drive ensures that I approach every project with enthusiasm and focus, ultimately leading to better results and a deeper sense of fulfillment."

Contact Information:

• Name: Eduardo Chongkan L.

• Profiles: LinkedIn | StackOverflow | GitHub

As an Ecommerce Strategy & Digital Transformation Consultant and Digital Marketing Strategist, I specialize in driving comprehensive solutions that help businesses scale and optimize their digital presence. My expertise spans across ecommerce operations, digital marketing, and strategic consulting, enabling businesses to enhance their customer experience, increase revenue, and streamline operations.

I lead inventory rotation, pricing strategies, and supplier management while optimizing warehouse locations and fulfillment processes. I also provide guidance on tax strategies, ensuring nexus compliance, and managing tax filings across global markets to ensure legal and financial accuracy.

With a deep understanding of Ecommerce platforms like Shopify, WooCommerce, and Magento, I configure and manage platforms to ensure seamless operations, from shipping rates and carrier setups to zone management. I also implement ERP data integrations to enhance operational efficiency and ensure accurate inventory and financial tracking.

As a Digital Marketing Strategist, I leverage data-driven insights to create and execute high-impact marketing campaigns that drive customer acquisition, engagement, and retention. I specialize in audience segmentation, conversion optimization, and multichannel campaigns, including SEO, PPC, email marketing, and social media strategies. My goal is to increase brand visibility, optimize sales funnels, and deliver ROI-focused campaigns that align with both short-term goals and long-term business growth.

Ecommerce Strategy Digital Transformation

(Consultant - North America)

• Inventory rotation, price strategy, providers, suppliers, fulfilling, warehouse locations, tax filling, tax strategy, account, legal & financial nexus, & bookkipping and ERP data integrations.

• Legal compliance in USA: Nexus, Fillings and Registrations.

• Expertise in configuring and managing eCommerce platforms, including Shopify, WooCommerce, and Magento.

• Configured shipping rates, carrier setups, and zone management to ensure seamless logistics.

• Managed inventory locations and quantity tracking, ensuring accurate stock levels.

• Oversaw purchase order management and financial/tax requirements, including registrations.

• Ensured compliance with legal and security standards for international ecommerce.

• Implemented international shipping solutions to expand market reach.

• Developed and executed effective marketing strategies to drive sales growth & customer retention.

• Hands-on experience in both backend and frontend system administration and web development.

System Administration & Security:

• Workspaces and Apps administration, including billing: Attlassian, Google Workspace and App Integrations. User and Role Managment. -- Attlassian: Jira, Dicover, Confluence, Service Manager, Projects configuration and User/Role/Permissions Management.

• Configured secure protocols and arquitectures for web and app architecture, ensuring secure transactions (Cloudflare).

• Conducted in-depth investigations into server performance and security issues, troubleshooting and isolating root causes.

• Applied security measures to mitigate DDOS attacks and excessive bot traffic, including WAF and Robots.txt configurations.

Digital Marketing Strategist:

• Expertise in audience segmentation, including defining current, target, and persona-specific markets.

• Identified and optimized user journeys and conversion funnels, implementing A/B testing to improve performance.

• Configured reporting dashboards to track campaign performance and KPIs.

• Developed and executed goal-oriented campaigns, focusing on customer acquisition and retention strategies.

• Implemented advanced conversion optimization strategies to boost sales and user engagement. --- Crafted and tested In-Store Rewards, Coupons, Discounts strategies focused on maximizing value for customers while also increasing store margins and revenue.

SEO & Rich Snippets:

• Led efforts in SEO positioning, keyword strategy, and site schema optimization to enhance organic search visibility.

• Managed search index optimization and monitoring to ensure high ranking on search engines.

• Integrated tags, pixels, and tracking systems to monitor performance and enhance data accuracy.

• Multi-Site user journey integration based on organic search results.

SEM & Additional Channel Strategy Planning:

• Developed and executed SEM campaigns and multi-channel strategies, including email marketing, to drive traffic and sales growth.

• Adwords, Email Workflows, Copywriting, Asset & Brabnding managament, Social, Youtube, etc.

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Experience Summary

1. Co-Founder at Attestto

2. Digital Marketing Technical Specialist at Accenture

3. Tech Lead & Software Engineer at BairesDev.com

4. Tech Lead at Hangar Worldwide (Criticalmass)

5. Test & Target Developer at Hangar Worldwide

6. Co-founder / Software Architect & Sr. Software Engineer at Likan Development

7. Software Architect & Android Developer at SourceTrace

8. Web Developer & Team Lead at Sigma One LLC

9. Creative Engineer / Sr. Web Developer at BOSZ Digital

10. HP IAP/RISS & MAS Support Engineer at Hewlett-Packard (Industry Level Archhiving Platforms)