Test & Target Developer at Hangar Worldwide

Optimizing digital experiences and driving conversions through A/B testing and personalized targeting strategies

• Company: Hangar Worldwide

• Duration: Jun 2013 - Nov 2016 (3 years 6 months)

• Location: Heredia, Costa Rica

Summary:

As an Adobe Test & Target Specialist at [Company Name], I played a crucial role in optimizing digital experiences and driving conversions for our clients. Leveraging my expertise in Adobe Test & Target, I designed and executed effective A/B and multivariate tests, analyzed user behavior, and implemented personalized targeting strategies. Through data-driven insights and continuous optimization, I contributed to improving customer engagement and achieving conversion goals.

• Conducted UX research and AB/N testing on the Citi.com and Citicards.com marketing pages and microsites.

• Collaborated with the Marketing and Decision Management teams to create and monitor test cases and metrics setup.

• Coded tests and offers for effective implementation.

• Documented tests and processes to enhance the testing process and facilitate continuous improvement.

• Developed automated web scraping alerts to monitor changes in tests and pages subject to tests.