> For the complete documentation index, see [llms.txt](https://eduardo-chongkan.gitbook.io/resume/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://eduardo-chongkan.gitbook.io/resume/work-experience/test-and-target-developer-at-hangar-worldwide.md).

# Test & Target Developer at Hangar Worldwide

Optimizing digital experiences and driving conversions through A/B testing and personalized targeting strategies

* **Company**: Hangar Worldwide
* **Duration:** Jun 2013 - Nov 2016 (3 years 6 months)
* **Location:** Heredia, Costa Rica

#### Summary:

As an Adobe Test & Target Specialist at \[Company Name], I played a crucial role in optimizing digital experiences and driving conversions for our clients. Leveraging my expertise in Adobe Test & Target, I designed and executed effective A/B and multivariate tests, analyzed user behavior, and implemented personalized targeting strategies. Through data-driven insights and continuous optimization, I contributed to improving customer engagement and achieving conversion goals.

* Conducted UX research and AB/N testing on the Citi.com and Citicards.com marketing pages and microsites.
* Collaborated with the Marketing and Decision Management teams to create and monitor test cases and metrics setup.
* Coded tests and offers for effective implementation.
* Documented tests and processes to enhance the testing process and facilitate continuous improvement.
* Developed automated web scraping alerts to monitor changes in tests and pages subject to tests.